Squad

Squad
Type	Private
Industry	Marketing; Video games;
Founded	2008; 16 years ago
Headquarters	Mexico City, Mexico
Key people	Ezequiel Ayarza; Adrian Goya;
Products	Kerbal Space Program
Website	squad.com.mx

Squad is a Mexican multimedia company based in Mexico City and founded in 2008.^[1]^[2] The main business of Squad is to provide digital and interactive services to customers like The Coca-Cola Company, Hewlett-Packard, Sony, Samsung and Nissan. This included creating websites, guerrilla marketing, multi-media installations, and corporate-image design.^[3]

In October 2010, employee Felipe Falanghe approached Squad owners Ezequiel Ayarza and Adrian Goya. He intended to resign to work on a video game he had been planning. However, Squad said he could create the game as a company project after finishing his prior assignment. This led to the creation of Kerbal Space Program, a spaceflight simulation game, which was released in April 2015.^[1]^[4] In May 2017, Squad sold Kerbal Space Program to Take-Two Interactive.^[5]

Squad has stated their intentions to branch out into other areas, such as record-producing, and away from pure marketing.^[3]

References

↑ ^1.0 ^1.1 Hinkle, David (4 September 2013). "The atypical story of Kerbal Space Program's indie flight to success". https://www.engadget.com/2013-09-04-the-atypical-story-of-kerbal-space-programs-indie-flight-to-suc.html.
↑ Sadat, Meelad (23 August 2013). "One giant leap: Developing and marketing Kerbal Space Program". https://www.gamesindustry.biz/articles/2013-08-23-one-giant-leap-developing-and-marketing-kerbal-space-program.
↑ ^3.0 ^3.1 Hall, Charlie (27 January 2014). "To the Mun and back: Kerbal Space Program". https://www.polygon.com/features/2014/1/27/5338438/kerbal-space-program.
↑ Grubb, Jeff (5 November 2013). "Moonshot: How Kerbal Space Program's creator launched an indie darling from out of nowhere". https://venturebeat.com/2013/11/05/moonshot-how-kerbal-space-programs-creator-launched-an-indie-darling-from-out-of-nowhere/.
↑ Handrahan, Matthew (31 May 2017). "Take-Two acquires Kerbal Space Program". https://www.gamesindustry.biz/articles/2017-05-31-take-two-acquires-kerbal-space-program.

External links

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[Engadget-1] 1.0 ^1.1 Hinkle, David (4 September 2013). "The atypical story of Kerbal Space Program's indie flight to success". https://www.engadget.com/2013-09-04-the-atypical-story-of-kerbal-space-programs-indie-flight-to-suc.html.

[2] Sadat, Meelad (23 August 2013). "One giant leap: Developing and marketing Kerbal Space Program". https://www.gamesindustry.biz/articles/2013-08-23-one-giant-leap-developing-and-marketing-kerbal-space-program.

[Polygon-3] 3.0 ^3.1 Hall, Charlie (27 January 2014). "To the Mun and back: Kerbal Space Program". https://www.polygon.com/features/2014/1/27/5338438/kerbal-space-program.

[4] Grubb, Jeff (5 November 2013). "Moonshot: How Kerbal Space Program's creator launched an indie darling from out of nowhere". https://venturebeat.com/2013/11/05/moonshot-how-kerbal-space-programs-creator-launched-an-indie-darling-from-out-of-nowhere/.

[5] Handrahan, Matthew (31 May 2017). "Take-Two acquires Kerbal Space Program". https://www.gamesindustry.biz/articles/2017-05-31-take-two-acquires-kerbal-space-program.