Defy Appliances

Defy Appliances
Industry	Manufacturing and service
Founded	1905
Headquarters	Durban, South Africa
Key people	Ross Heron (CEO Retired) Current CEO: Evren Albaş
Products	Home and major appliances
Operating income	R2,5 billion (2010)
Number of employees	2,600
Parent	Arçelik Group
Website	www.defy.co.za

Defy Appliances is a South African white goods manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.^[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.

It currently operates three factories:

Jacobs (Durban) - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers .
Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
East London - manufactures electric refrigerators.

Defy Appliances was founded in the 1905^[2] in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, electric stoves, in 1932.^[1] In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.^[3]

References

↑ ^1.0 ^1.1 "About Defy". Defy Appliances. Archived from the original on January 4, 2012. https://web.archive.org/web/20120104120038/http://defy.co.za/page.asp?pageId=46&mId=5. Retrieved January 6, 2012.
↑ "About - Defy" (in en-US). Defy. http://www.defy.co.za/page.asp?pageId=46&mId=5.
↑ "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. http://www.southafrica.info/business/investing/defy-250711.htm. Retrieved January 6, 2012.

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[AboutDefy-1] 1.0 ^1.1 "About Defy". Defy Appliances. Archived from the original on January 4, 2012. https://web.archive.org/web/20120104120038/http://defy.co.za/page.asp?pageId=46&mId=5. Retrieved January 6, 2012.

[2] "About - Defy" (in en-US). Defy. http://www.defy.co.za/page.asp?pageId=46&mId=5.

[SAinfo-3] "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. http://www.southafrica.info/business/investing/defy-250711.htm. Retrieved January 6, 2012.