Amaranth (Color)

Amaranth purple
Color coordinates
Hex triplet	#AB274F
Source	Maerz and Paul
ISCC–NBS descriptor	Vivid red

Radical red
Color coordinates
Hex triplet	#FF355E
Source	Crayola
ISCC–NBS descriptor	Vivid red

Amaranth pink
Color coordinates
Hex triplet	#F19CBB
Source	Maerz and Paul
ISCC–NBS descriptor	Moderate purplish pink

Short description: Reddish-rose color derived from the amaranth plant

Amaranth #E52B50
#E52B50

The flower of the amaranth plant

Amaranth is a reddish-rose color that is a representation of the color of the flower of the amaranth plant. The color shown is the color of the red amaranth flower (the color normally considered amaranth), but there are other varieties of amaranth that have other colors of amaranth flowers; these colors are also shown below.

Description

The color amaranth is displayed at right. This color is also called amaranth red to distinguish it from the varying colors of other varieties of the amaranth flower.

The color amaranth is similar to printer's magenta (pigment magenta), but redder. It is the color of the flower of those amaranth plants that have amaranth red colored flowers.

The first recorded use of amaranth as a color name in English was in 1690.^[1]

Etymology

The name amaranth comes from the Greek a (not) + marainean (to waste away), i.e., a flower believed to grow on Mount Olympus which never died.

Variations

Pink

The color amaranth pink is displayed at right. This color is a representation of the color of pink amaranth flowers.^[3]

The first recorded use of amaranth pink as a color name in English was in 1905.^[4]

Bright

The Crayola crayon color radical red is displayed at right.

The color radical red, which may also be called bright amaranth pink,^{[citation needed]} was formulated by Crayola in 1990.

This color is supposed to be fluorescent, but there is no mechanism for displaying fluorescence on a computer screen.

Purple

The color amaranth purple is displayed at right. This color is a representation of the color of purple amaranth flowers.^[6]

The first recorded use of amaranth purple as a color name in English was in 1912.^[7]

Deep

Amaranth (M&P)

Color coordinates
Hex triplet	#9F2B68
Source	Maerz and Paul^[8]
ISCC–NBS descriptor	Deep purplish red

Amaranth deep purple is the tone of amaranth that is called amaranth in the 1930 book by Maerz and Paul A Dictionary of Color.

Alizarin

Alizarin

Color coordinates
Hex triplet	#DB2D43
Source	Maerz and Paul ^[9]
ISCC–NBS descriptor	Brilliant amaranth

Alizarin is the tone of amaranth that is called alizarin in the 1930 book by Maerz and Paul A Dictionary of Color.

References

↑ Maerz and Paul A Dictionary of Color New York:1930--McGraw Hill Page 189; Color Sample of Amaranth: Page 127 Plate 53 Color Sample L3 (Note: The color sample called Amaranth in A Dictionary of Color is not the Amaranth Red color shown above that is normally considered Amaranth today, but is the color shown above as Amaranth Deep Purple.)
↑ The color displayed in the color box above matches the color called amaranth pink in the 1930 book by Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill; the color amaranth pink is displayed on page 121, Plate 49, Color Sample D8.
↑ "Picture of amaranth pink colored amaranth flowers (labeled as "pink")". http://www.driedflowersdirect.com/dried-flowers/gomphrena-2.htm.
↑ Maerz and Paul A Dictionary of Color New York:1930--McGraw Hill Page 189; Color Sample of Amaranth Pink: Page 121 Plate 49 Color Sample D8
↑ The color displayed in the color box above matches the color called amaranth purple in the 1930 book by Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill; the color amaranth purple is displayed on page 129, Plate 53, Color Sample L3.
↑ "Picture of amaranth purple colored amaranth flowers". http://wisplants.uwsp.edu/speciesphoto/AMACRU.jpg&imgrefurl=http://wisplants.uwsp.edu/scripts/Searchcolors.asp?color=B&LIM=0&sortop=Taxa&h=102&w=102&sz=3&hl=en&start=16&tbnid=Gzu8akV9TW2sQM:&tbnh=83&tbnw=83&prev=/images?q=%22Amaranth+Purple%22&gbv=2&svnum=10&hl=en&safe=off&sa=G.
↑ Maerz and Paul A Dictionary of Color New York:1930--McGraw Hill Page 189; Color Sample of Amaranth Purple: Page 129 Plate 53 Color Sample L3
↑ The color displayed in the color box above matches the color called amaranth in the 1930 book by Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill; the color amaranth is displayed on page 111, Plate 44, Color Sample L8.
↑ The color displayed in the color box above matches the color called alizarin in the 1930 book by Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill; the color alizarin is displayed on page 132, Plate 68, Color Sample L6.