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![]() MocoSpace on iPhone | |
| Type of business | Private |
|---|---|
Type of site | Social networking service |
| Available in | Multilingual (8) |
| Founded | October 20, 2005 |
| Headquarters | Boston, Massachusetts, US |
| Industry | Internet |
| Website | www |
| Registration | Required |
| Users | |
| Current status | Active |
| Written in | Java |
MocoSpace is a mobile game community specifically focused on HTML5 for mobile, also known as a mobile social network.[1] The features of the site are similar to other social networking sites. Features include mobile games, chat, instant messaging, eCards, and photos.[2] MocoSpace is an off deck[3] mobile site, which means that it isn't featured on the start page of cell phone carriers but is a standalone mobile web site that can be visited by any phone with mobile web access. MocoSpace is one of a number of Boston-area startups focusing on developing applications for the mobile web.[4] It was one of the largest mobile websites of any type in the U.S. as reported by Hitwise in 2008.[5][6]
Venture funding for start up companies in the mobile space expanded rapidly starting in 2005,[7] and MocoSpace was a beneficiary of this trend. In 2007, MocoSpace received an initial $3 million series A round of venture funding [8] and in January 2008 received a $4 million series B round of funding.[9] At that time, MocoSpace also announced 2 million registered users and 1 billion monthly page views, placing it among the very largest off deck mobile social communities. Like most social networking services, the business model is based on serving advertisements to users.[10]
Because of its ad-based revenue model, MocoSpace has partnered with a number of mobile ad networks. Since ad revenue is based on user traffic, known user-generating techniques often involve user-generating profiles that instigate other users in order to build traffic, delete inflammatory profiles whom they offend, in order to increase the total number of new profiles being created in a given month.
Categories: [Social networking services] [Virtual communities] [Companies (Social)] [Companies]