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1. Marketing: Marketing is the process of identifying customers and "creating, communicating, delivering, and exchanging" goods and services for the satisfaction and retention of those customers. It is one of the primary components of business management and commerce. (Study and process of exploring, creating, and delivering value to customers) [100%] 2024-01-11 [Business process] [Marketing]...
2. Marketing: Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. [100%] 2024-01-11 [Marketing]
3. Marketing: Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in ... (Finance) [100%] 2023-10-25 [Business process]
4. Marketing: Marketing in common parlance is roughly equivalent to "selling". However Marketing as an academic discipline involves vocational training many other areas of business, such as advertising, public relations, product design, pricing, distribution, sales force management, and so on. [100%] 2023-07-24
5. Marketing: Marketing is the relationship-building aspect of business. According to the book Contemporary Marketing Wired, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain ... [100%] 2023-02-06 [Business] [Psychology]...
6. Murketing: Murketing is an advertising strategy that avoids direct sales of a product and focuses instead on vagaries such as marketing buzz, brand identity and publicity. Well known examples of murketing include the launch of Red Bull, which spent millions of ... (Finance) [88%] 2023-11-30 [Viral marketing]
7. Brandjacking (Marketing): Brandjacking es el fenómeno que se da cuando un grupo de consumidores se identifican con un tipo de marca hasta el punto de llegar a considerarla propia y adueñarse de ella, añadiéndole así nuevas posibilidades no contempladas en su estrategia original ... [70%] 2023-06-01
8. Agile marketing: Agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts on those that deliver value to the end-customer. (Finance) [70%] 2023-11-27 [Marketing techniques]
9. Drip marketing: Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. (Finance) [70%] 2023-11-19 [Marketing techniques]
10. Trade marketing: Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the ... (Discipline of marketing) [70%] 2024-01-09 [Supply chain management]
11. Email marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. (Act of sending a commercial message using email) [70%] 2023-11-30 [Email] [Digital marketing]...
12. Marketing channel: A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and ... (Finance) [70%] 2023-10-25 [Distribution (marketing)]
13. Content marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer ... (Form of marketing focused on creating content for a targeted audience online) [70%] 2023-05-04 [Publishing] [Promotion and marketing communications]...
14. Pharmaceutical marketing: Many countries have measures in place to limit advertising by pharmaceutical companies. Pharmaceutical company spending on marketing generally exceeds that of its research budget. (Medicine) [70%] 2023-12-28 [Pharmaceutical industry] [Pharmaceuticals policy]...
15. Immersion marketing: The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand. In essence, immersion marketing ... (Integrated promotional strategy) [70%] 2023-05-20 [Promotion and marketing communications]
16. Database marketing: Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as ... (Finance) [70%] 2023-07-18 [Direct marketing]
17. Referral marketing: Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends and contacts to become new customers. Different to pure word-of-mouth strategies, which are primarily customer directed with ... (Type of marketing) [70%] 2023-04-17 [Digital marketing] [Marketing techniques]...
18. Sports marketing: Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. (Marketing strategy for sporting products) [70%] 2023-09-21 [Sports marketing] [Services marketing]...
19. Marketing strategy: Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s ... (Finance) [70%] 2023-08-23 [Marketing strategy] [Marketing techniques]...
20. Field marketing: Field marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing is historically thought of as a one-way communication tool. (Finance) [70%] 2023-12-30 [Direct marketing]