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1. Marketing research: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. (Branch of research for business management, studying markets and economic opportunities) [100%] 2023-12-30 [Business process] [Marketing research]...
2. Marketing Research: The American Marketing Association (AMA) defines marketing research as, "the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor ... [100%] 2024-01-01 [Marketing]
3. Marketing research: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. (Finance) [100%] 2023-12-31 [Business process] [Marketing research]...
4. Marketing research mix: The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. (Finance) [81%] 2024-01-01 [Market research]
5. Mobile marketing research: Mobile marketing research is a method of data collection using functions of mobile phones, smart phones and PDAs. It utilizes strengths of mobile communication and applies them for research purposes. (Finance) [81%] 2023-12-30 [Market research] [Mobile technology]...
6. Viral marketing research: Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking ... [81%] 2024-01-01 [Market research] [Viral marketing]...
7. Viral marketing research: Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking ... (Finance) [81%] 2023-12-31 [Market research] [Viral marketing]...
8. Marketing research process: The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how ... (Finance) [81%] 2023-12-31 [Market research]
9. Qualitative marketing research: Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in ... [81%] 2023-12-31 [Market research] [Business intelligence]...
10. Quantitative marketing research: Quantitative marketing research is the application of quantitative research techniques to the field of marketing research. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which ... (Application of quantitative research techniques to the field of marketing) [81%] 2023-12-15 [Quantitative marketing research] [Market research]...
11. Mobile marketing research: Mobile marketing research is a method of data collection using the functions of mobile devices, like mobile phones, smartphones, and PDAs. With increasing members of the public having access to personal mobile devices in the 21st century, mobile marketing research ... [81%] 2024-04-17 [Market research] [Mobile technology]...
12. Marketing: Marketing is the process of identifying customers and "creating, communicating, delivering, and exchanging" goods and services for the satisfaction and retention of those customers. It is one of the primary components of business management and commerce. (Study and process of exploring, creating, and delivering value to customers) [78%] 2024-01-11 [Business process] [Marketing]...
13. Marketing: Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. [78%] 2024-01-11 [Marketing]
14. Marketing: Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in ... (Finance) [78%] 2023-10-25 [Business process]
15. Marketing: Marketing in common parlance is roughly equivalent to "selling". However Marketing as an academic discipline involves vocational training many other areas of business, such as advertising, public relations, product design, pricing, distribution, sales force management, and so on. [78%] 2023-07-24
16. Marketing: Marketing is the relationship-building aspect of business. According to the book Contemporary Marketing Wired, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain ... [78%] 2023-02-06 [Business] [Psychology]...
17. Master of Marketing Research: The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. (Finance) [70%] 2023-12-31 [Marketing research]
18. Master of Marketing Research: The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. [70%] 2023-12-30 [Master's degrees] [Marketing research]...
19. European Marketing Research Centre: European Marketing Research Centre (EMRC) (is a not-for-profit international association, founded in 1992 in Brussels, Belgium. The organization exists to encourage and facilitate private sector investment in Africa to create sustainable economic development and drive regional change through ... (Company) [70%] 2023-12-31 [Marketing research] [Companies (Finance)]...
20. Journal of Marketing Research: Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [70%] 2023-12-27 [Marketing journals] [Marketing research]...