Search for "Marketing" in article titles:

1. Marketing: Marketing is the process of identifying customers and "creating, communicating, delivering, and exchanging" goods and services for the satisfaction and retention of those customers. It is one of the primary components of business management and commerce. (Study and process of exploring, creating, and delivering value to customers) [100%] 2024-01-11 [Business process] [Marketing]...
2. Marketing: Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. [100%] 2024-01-11 [Marketing]
3. Marketing: Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in ... (Finance) [100%] 2023-10-25 [Business process]
4. Marketing: Marketing in common parlance is roughly equivalent to "selling". However Marketing as an academic discipline involves vocational training many other areas of business, such as advertising, public relations, product design, pricing, distribution, sales force management, and so on. [100%] 2023-07-24
5. Marketing: Marketing is the relationship-building aspect of business. According to the book Contemporary Marketing Wired, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain ... [100%] 2023-02-06 [Business] [Psychology]...
6. Marketing channel: A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and ... (Finance) [70%] 2023-10-25 [Distribution (marketing)]
7. Marketing strategy: Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s ... (Finance) [70%] 2023-08-23 [Marketing strategy] [Marketing techniques]...
8. Marketing spending: Marketing spending is an organization's total expenditure on marketing activities. This typically includes advertising and non-price promotion. (Finance) [70%] 2023-12-20 [Marketing analytics]
9. Marketing Localization: Marketing localization: Entering a new market is not always an easy task for companies. Understanding the new audience/clients/members or consumers and their market requires a lot of research to achieve the desired results. [70%] 2023-11-27
10. Marketing plan: A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. (Finance) [70%] 2023-11-26 [Business planning] [Marketing analytics]...
11. SMA Marketing: SMA Marketing is a digital marketing firm headquartered in Melbourne, FL. It is best known for its video services and digital solutions like social media marketing, content marketing, advertising, strategy planning, higher user engagement, and brand building. [70%] 2023-09-20 [Companies established in 2009] [Digital marketing companies]...
12. Marketing MBA: Marketing MBA is a triannual peer-reviewed academic journal that covers research on marketing management firms and education in marketing. The editor-in-chief is Roman R. [70%] 2023-07-19 [Russian-language journals] [Business and management journals]...
13. Marketing management: Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Marketing management employs tools from economics ... (Social) [70%] 2024-01-13 [Strategic management]
14. Marketing strategy: A marketing strategy is a procedure that enables a company to focus its limited resources on the largest potential to boost sales and establish a sustained advantage over its competitors. Before formulating, evaluating, and selecting a market-oriented competitive position ... [70%] 2023-11-28 [Marketing strategy]
15. Marketing research: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. (Branch of research for business management, studying markets and economic opportunities) [70%] 2023-12-30 [Business process] [Marketing research]...
16. Digital Marketing: Digital marketing is the component of marketing that promotes goods and services via the use of the internet and online-based digital technology such as laptopns, smart phones, and other digital media and platforms. As a result of its growth ... [70%] 2023-12-20 [Online advertising] [Types of marketing]...
17. Marketing Research: The American Marketing Association (AMA) defines marketing research as, "the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor ... [70%] 2024-01-01 [Marketing]
18. Marketing intelligence: Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is ... (Finance) [70%] 2022-11-19 [Market research]
19. Eastline Marketing: Eastline Digital (formerly Eastline Marketing) is a digital marketing agency based in the Middle East. It was one of the first companies in the MENA region to offer a full range of online marketing services such as social media marketing ... [70%] 2023-11-18 [2006 establishments in Lebanon] [Marketing companies established in 2006]...
20. Marketing authorization: Marketing authorisation is the process of reviewing and assessing the evidence to support a medicinal product, such as a drug, in relation to its marketing, finalised by granting of a licence to be sold. This process is performed within a ... (Medicine) [70%] 2023-11-27 [Pharmaceutical industry] [Pharmaceuticals policy]...
21. Marketing engineering: Marketing engineering is currently defined as "a systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process". The term marketing engineering can be traced back to ... (Finance) [70%] 2023-11-22 [Marketing analytics] [Engineering disciplines]...
22. Marketing management: Marketing management can refer to one of two concepts. The first meaning is the management of the activities traditionally viewed as being in the domain of marketing function within an organisation. [70%] 2023-06-14
23. Digital Marketing: Online marketing is an extension to direct marketing and define it thus: online marketing entails interaction with known customers and others in the marketing channel, on a one-to-one basis, often in real-time, to maintain value-laden relationships ... [70%] 2023-11-29 [Marketing]
24. Marketing automation: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing ... (Software for repetitive marketing tasks) [70%] 2024-01-12 [Marketing software]
25. Marketing exposure: Sometimes referred as Advertising Exposure, Marketing Exposure is the degree to which a company’s target market is exposed to the company’s communications about its product/ services, initiatives, etc. Exposure is the product of a marketing strategy, and once ... (Finance) [70%] 2023-08-04 [Marketing analytics]
26. Marketing industrial: El marketing industrial o marketing de negocio a negocio (B2B) es un tipo de mercadotecnia aplicada a la publicidad de los productos y servicio de una empresa a otra empresa. Los procesos de compra, la demanda y el tipo de ... [70%] 2024-02-16
27. Marketing research: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. (Finance) [70%] 2023-12-31 [Business process] [Marketing research]...
28. Marketing Strategies: A marketing strategy is a plan for how a business will reach its targeted audience and achieve its marketing goals. The marketing strategy is outlined in the marketing plan. [70%] 2024-01-06 [Marketing]
29. Marketing authorisation: Marketing authorisation is the process of reviewing and assessing the evidence to support a medicinal product, such as a drug, in relation to its marketing, finalised by granting of a licence to be sold. This process is performed within a ... (Medicine) [70%] 2023-11-03 [Pharmaceutical industry] [Pharmaceuticals policy]...
30. Marketing automation: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing ... (Software) [70%] 2023-02-21 [Marketing software]
31. Brandjacking (Marketing): Brandjacking es el fenómeno que se da cuando un grupo de consumidores se identifican con un tipo de marca hasta el punto de llegar a considerarla propia y adueñarse de ella, añadiéndole así nuevas posibilidades no contempladas en su estrategia original ... [70%] 2023-06-01
32. Agile marketing: Agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts on those that deliver value to the end-customer. (Finance) [70%] 2023-11-27 [Marketing techniques]
33. Drip marketing: Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. (Finance) [70%] 2023-11-19 [Marketing techniques]
34. Trade marketing: Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the ... (Discipline of marketing) [70%] 2024-01-09 [Supply chain management]
35. Email marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. (Act of sending a commercial message using email) [70%] 2023-11-30 [Email] [Digital marketing]...
36. Content marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer ... (Form of marketing focused on creating content for a targeted audience online) [70%] 2023-05-04 [Publishing] [Promotion and marketing communications]...
37. Pharmaceutical marketing: Many countries have measures in place to limit advertising by pharmaceutical companies. Pharmaceutical company spending on marketing generally exceeds that of its research budget. (Medicine) [70%] 2023-12-28 [Pharmaceutical industry] [Pharmaceuticals policy]...
38. Immersion marketing: The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand. In essence, immersion marketing ... (Integrated promotional strategy) [70%] 2023-05-20 [Promotion and marketing communications]
39. Database marketing: Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as ... (Finance) [70%] 2023-07-18 [Direct marketing]
40. Referral marketing: Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends and contacts to become new customers. Different to pure word-of-mouth strategies, which are primarily customer directed with ... (Type of marketing) [70%] 2023-04-17 [Digital marketing] [Marketing techniques]...
41. Sports marketing: Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. (Marketing strategy for sporting products) [70%] 2023-09-21 [Sports marketing] [Services marketing]...
42. Field marketing: Field marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing is historically thought of as a one-way communication tool. (Finance) [70%] 2023-12-30 [Direct marketing]
43. Ethical marketing: Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. (Social) [70%] 2024-01-13 [Corporate social responsibility]
44. Referral marketing: Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends and contacts to become new customers. Different to pure word-of-mouth strategies which are primarily customer directed with ... (Finance) [70%] 2023-02-17 [Digital marketing] [Marketing techniques]...
45. Positioning (marketing): Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or ... (Social) [70%] 2024-01-12 [Brand management] [Marketing research]...
46. Digital marketing: Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s ... (Finance) [70%] 2023-12-12 [Digital marketing] [Marketing techniques]...
47. Relationship marketing: Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer ... (Social) [70%] 2023-10-19 [Customer relationship management]
48. Youth marketing: "Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to ... (Marketing aimed toward young people) [70%] 2023-10-25 [Promotion and marketing communications] [Marketing by target group]...
49. Email marketing: Email marketing is the act of delivering a commercial message, usually to a group of individuals, via the use of an email account. Almost every email sent to a prospective or present client might be considered email marketing in the ... [70%] 2024-01-26 [Email] [Digital marketing]...
50. Postmodern marketing: Postmodern Marketing is a term derived from postmodern philosophical movements where there are cultural tendencies of inherent suspicion towards a global cultural narrative or meta-narrative. Postmodern marketing takes this same philosophical perspective and applies it to the way advertising ... [70%] 2024-01-22 [Advertising] [Communication design]...