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1. Marketing strategy: Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s ... (Finance) [100%] 2023-08-23 [Marketing strategy] [Marketing techniques]...
2. Marketing strategy: A marketing strategy is a procedure that enables a company to focus its limited resources on the largest potential to boost sales and establish a sustained advantage over its competitors. Before formulating, evaluating, and selecting a market-oriented competitive position ... [100%] 2023-11-28 [Marketing strategy]
3. Defensive strategy (marketing): Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. Competitors can be defined as other firms that are located in the same market category or sell similar ... (Social) [81%] 2023-11-28 [Marketing strategy] [Strategic management]...
4. Defensive strategy (marketing): Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. Competitors can be defined as other firms that are located in the same market category or sell similar ... (Marketing) [81%] 2023-11-20 [Marketing strategy] [Strategic management]...
5. Diversification (marketing strategy): Diversification is a corporate strategy to enter into a new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in ... (Finance) [81%] 2023-10-23 [Marketing strategy]
6. Defensive strategy (marketing): Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. Competitors can be defined as other firms that are located in the same market category or sell similar ... (Finance) [81%] 2023-05-11 [Marketing strategy]
7. Profit impact of marketing strategy: The Profit Impact of Market Strategy (PIMS) is a project that uses empirical data to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. [63%] 2023-06-14 [Business intelligence] [Marketing strategy]...