Box Tops For Education

Short description: Fundraising program

The Box Tops for Education (BTFE) program is a school fundraising program sponsored by General Mills.^[1]^[2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as Boxtops, from participating products.^[3] By 2001, the program had distributed over $50 million to participating schools.^[2] As of 2016 it was considered the largest education cause marketing campaign,^[4] and given away nearly $1 billion to schools as of 2021.^[5]

In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.^[5]

References

↑ Molnar, Alex (2013). School Commercialism. Taylor & Francis. ISBN 9781136730160. https://books.google.com/books?id=IencAAAAQBAJ&dq="Box+tops+for+education"&pg=PT43. Retrieved 24 February 2023.
↑ ^2.0 ^2.1 Sloan, Martin (September 16, 2001). "Cereal box tops can earn cash for your school". The Victoria Advocate. p. 5D. https://www.newspapers.com/clip/119699819/cereal-box-tops-can-earn-cash-for-your/.
↑ Audrey, Nicole (13 September 2016). "20 Years On, Box Tops Are Still Raising Thousands of Dollars for Schools". NBC. https://www.nbcnews.com/business/consumer/20-years-box-tops-are-still-raising-thousands-dollars-schools-n647741.
↑ Strach, Patricia (2016). Hiding Politics in Plain Sight. Oxford University Press. ISBN 9780190606855. https://books.google.com/books?id=tKCkDAAAQBAJ&dq="Box+tops+for+education"&pg=PA92. Retrieved 24 February 2023.
↑ ^5.0 ^5.1 Kelley, Lora (7 April 2021). "The Dark Side of Box Tops for Education". The Atlantic. https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/.

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[1] Molnar, Alex (2013). School Commercialism. Taylor & Francis. ISBN 9781136730160. https://books.google.com/books?id=IencAAAAQBAJ&dq="Box+tops+for+education"&pg=PT43. Retrieved 24 February 2023.

[Advocate-2] 2.0 ^2.1 Sloan, Martin (September 16, 2001). "Cereal box tops can earn cash for your school". The Victoria Advocate. p. 5D. https://www.newspapers.com/clip/119699819/cereal-box-tops-can-earn-cash-for-your/.

[BTopsNBC-3] Audrey, Nicole (13 September 2016). "20 Years On, Box Tops Are Still Raising Thousands of Dollars for Schools". NBC. https://www.nbcnews.com/business/consumer/20-years-box-tops-are-still-raising-thousands-dollars-schools-n647741.

[4] Strach, Patricia (2016). Hiding Politics in Plain Sight. Oxford University Press. ISBN 9780190606855. https://books.google.com/books?id=tKCkDAAAQBAJ&dq="Box+tops+for+education"&pg=PA92. Retrieved 24 February 2023.

[Atlantic-5] 5.0 ^5.1 Kelley, Lora (7 April 2021). "The Dark Side of Box Tops for Education". The Atlantic. https://www.theatlantic.com/family/archive/2021/04/box-tops-education-struggles-after-switch-app/618532/.