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1. Quantitative marketing research: Quantitative marketing research is the application of quantitative research techniques to the field of marketing research. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which ... (Application of quantitative research techniques to the field of marketing) [100%] 2023-12-15 [Quantitative marketing research] [Market research]...

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1. Qualitative marketing research: Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in ... [92%] 2023-12-31 [Market research] [Business intelligence]...
2. Quantitative research: Quantitative research uses the scientific method to construct knowledge through operationalisation of variables and utilising statistical procedures to analyse numerical data (Breen & Darlaston-Jones, 2010) such as collected via self-report scales, behavioural measures, or physiological measures. Quantitative research is ... [80%] 2023-12-17 [Research methods]
3. Quantitative research: Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. (All procedures for the numerical representation of empirical facts) [80%] 2023-09-15 [Quantitative research]
4. Marketing research: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. (Branch of research for business management, studying markets and economic opportunities) [75%] 2023-12-30 [Business process] [Marketing research]...
5. Marketing Research: The American Marketing Association (AMA) defines marketing research as, "the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor ... [75%] 2024-01-01 [Marketing]
6. Marketing research: Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. (Finance) [75%] 2023-12-31 [Business process] [Marketing research]...
7. Qualitative research: Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires (on which participants write descriptively), focus groups, participant-observation, recordings made in natural settings, documents, case studies, and artifacts. The data are generally nonnumerical. (Form of research) [72%] 2023-02-14 [Qualitative research] [Psychological methodology]...
8. Qualitative research: Template:Nofootnotes Template:Limited Qualitative research is a field of inquiry that crosscuts disciplines and subject matters. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern human behavior. [72%] 2023-03-29 [Qualitative research] [Scientific method]...
9. Qualitative research: Qualitative approaches to research are based on the epistemology of constructionism, whereby knowledge is recognised to be situated in culture and history, as well as bound to context (Ward et al., 2015). Understanding the theories underlining research practice, and the ... [72%] 2023-03-12 [Qualitative research]
10. Qualitative research: Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves ... (Form of research) [72%] 2024-09-04 [Qualitative research] [Research methods]...
11. Quantitative: This research resource is a "stub". Learn how you can help Wikiversity to develop it. [66%] 2023-10-25 [Research methods]
12. Quantitative psychological research: Quantitative psychological research is psychological research that employs quantitative research methods. Quantitative research falls under the category of empirical research. [65%] 2023-02-14
13. Quantitative Marketing and Economics: Quantitative Marketing and Economics is a quarterly peer-reviewed scientific journal publishing original research on the intersection of marketing and economics. The journal was established in 2003 at Kluwer Academic Publishers and is currently published by Springer Science+Business Media ... (Finance) [62%] 2023-12-24 [Economics journals] [Quantitative marketing research]...
14. Marketing research mix: The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. (Finance) [61%] 2024-01-01 [Market research]
15. Mobile marketing research: Mobile marketing research is a method of data collection using functions of mobile phones, smart phones and PDAs. It utilizes strengths of mobile communication and applies them for research purposes. (Finance) [61%] 2023-12-30 [Market research] [Mobile technology]...
16. Viral marketing research: Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking ... [61%] 2024-01-01 [Market research] [Viral marketing]...
17. Viral marketing research: Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking ... (Finance) [61%] 2023-12-31 [Market research] [Viral marketing]...
18. Marketing research process: The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how ... (Finance) [61%] 2023-12-31 [Market research]
19. Mobile marketing research: Mobile marketing research is a method of data collection using the functions of mobile devices, like mobile phones, smartphones, and PDAs. With increasing members of the public having access to personal mobile devices in the 21st century, mobile marketing research ... [61%] 2024-04-17 [Market research] [Mobile technology]...