Public Relations

From Conservapedia

Public relations (P.R.) is the set of ongoing activities that ensure an organization or person has a strong public image.[1]

History[edit]

The phrase "public relations" was invented by Edward Bernays after the horrific atrocities committed in Nazi Germany. Bernays said: "Propaganda got to be a bad word because of the Germans using it. So what I did was try to find some other words so we found the word "Council on Public Relations"."[2]

Bernays was of the belief that "if you could use propaganda for war you could certainly use it for peace."[2]

References[edit]

  1. ↑ http://www.managementhelp.org/ad_prmot/defntion.htm
  2. ↑ 2.0 2.1 The Century of the Self, Transcript, 08:00-08:30, BBC

Categories: [Business]

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